Radiant Vision Systems - Migrating to a Superior CMS
2000
Digital Assets Migrated
99%
Error Rate Reduction
2
Languages
Based in Redmond, WA, Radiant Vision Systems engineers advanced imaging systems to critically evaluate light, color, manufacturing integrity, and surface quality of illuminated displays and device assemblies.
World leaders in manufacturing rely on Radiant Vision Systems for test and measurement solutions that ensure quality, reduce costs, and improve efficiencies.
As such, Radiant Vision Systems must remain at the forefront of digital technology to maintain standards and grow.
This is where Vardot comes in.
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Leveling Up on CMS Performance
Immersive engagement is the real standard when it comes to user experiences in the digital world.
To achieve that objective, Radiant Vision Systems needed a better CMS.
A CMS that focuses on end-user experience AND enables future growth and scalability - Varbase CMS was an obvious choice as it met those strategic requirements:
- Multilingual (English and Chinese) UX
- Built-in SEO enhancements
- Flexible Page Layout Building
- Enterprise-grade Security
- Structured templates
- Custom Integrations
Structuring Content Relationships
Each user journey was crafted to become purposeful and focused on conversion - by defining each journey's relevant elements such as related resources, products, or applications.
Our improvements to the UI/UX focused on a neater content structure, user behavior, and enhancing the website’s technical performance when it comes to Core Web Vitals.
Integrating UX Best Practices
Varbase provided Radiant Vision Systems with the capability to integrate with tech they currently rely upon - namely, Marketo for automated email marketing and Cloudflare, for automated redirection based on geolocation.
This flexible capability to integrate those tools to the new CMS enabled their marketing team to activate enhanced lead generation and progressive tracking scripts.
With Marketo, the website visitors are now able to download multiple assets and resources without the need to refill forms thanks to autosaved data - making future downloads easier and more convenient.
Cloudflare reconfiguration enabled them to provide their Chinese target market with a faster page loading experience.
